A Unique Selling Point or Unique Selling Proposition (USP), is the heart of what makes your business stand out over your competitors. Now is a great time to delve deeper into your business strategy, and have a think about your USP.
Consider the following questions:
💙 Who is your business for?
💙 What drives you to offer the products/services you do?
💙 How do you want to make a unique impact?
💙 What makes you different from your competitors?
Finding your unique selling point will help you to define your company’s mission and vision.
Communicating your USP within online marketing is really important. Being clear about your USP helps consumers to differentiate between the variety of options available to them in the market, helping them to make the right decision with what to spend their money on.
For some businesses, identifying a USP will be easier than others. If you’re struggling to think of your USP, drop us a message on our Instagram and we will be sure to help.