User Experience (UX) is “The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.”⁣
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UX is a key element of website design. Have you ever gone to use a website, got frustrated and gave up? ⁣Without considering your websites user experience, you may be hindering sales or conversions online. This could also impact your brands online reputation.⁣
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Although UX can get quite confusing, there are 3 simple components to remember: ⁣
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LOOK⁣
Does your website look credible and trustworthy? Is your websites design on brand and nice to look at?⁣
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FEEL⁣
Is your website a joy to use? Is your content providing value to the user? Have a think about people’s initial reaction when they start using your website.⁣
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USE⁣
Does your website actually work? Can users navigate the site with ease? Most importantly, has your website been optimised for all devices?⁣