User Experience (UX) is “The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.”
UX is a key element of website design. Have you ever gone to use a website, got frustrated and gave up? Without considering your websites user experience, you may be hindering sales or conversions online. This could also impact your brands online reputation.
Although UX can get quite confusing, there are 3 simple components to remember:
Does your website look credible and trustworthy? Is your websites design on brand and nice to look at?
Is your website a joy to use? Is your content providing value to the user? Have a think about people’s initial reaction when they start using your website.
Does your website actually work? Can users navigate the site with ease? Most importantly, has your website been optimised for all devices?