Storyscaping is a marketing methodology created by Gaston Legorburu and Darren McColl. They propose the idea that businesses need to move away from just creating adverts to sell products and start using the power of stories.
The methodology is about telling a story and creating an emotional experience that inspires consumers to interact with all elements of your business and connect them with your brand.
Applying the Storyscaping methodology to your marketing could help you engage existing consumers and gain new ones, create an experience space that excites your audience and further understand your audiences values and needs, to connect them with your own
1️⃣ Start by thinking about your brand strategy, this will aid you in discovering your purpose.
2️⃣ Secondly, think about your product positioning, are you marketing your product to the correct audience?
3️⃣ Thirdly, dig deeper into your consumer insights and find their needs and desires, what are they looking for that your brand can provide?
4️⃣ Finally, map out your consumer journey. Think about the experience your brand is currently creating for your consumer and how this could improve.
Collect all of your findings and put them into action! This process should help you connect your consumer and your brand through shared values and shared experiences.