SEO Basics

The complexity of SEO is often enough to give business owners a fright. However, if invested in correctly, SEO can make magical things happen online.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Below are 5 tips to help you make some progress on your SEO strategy. Remember, SEO is not a quick fix. This will take patience, consistency and adaptation.⠀⠀⠀⠀⠀⠀⠀
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1️⃣ Get to know your audience.

Find out what they search for and how they search. A great way to do this is to use tools like Answer The Public. This will help you gather a collection key words and search terms that you can begin to focus your content around.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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2️⃣ Optimise all of your webpages for keyword searches.

Remember, if your page has visual elements like images you are going to need to tell the search engine what the image is – you can do this by adding Alt Tags or Alt Text. Another thing is to structure your website in a HTML format, with H1, H2 and H3 headers to help the search engine understand your keyword hierarchy. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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3️⃣ Websites need to be read and understood by both humans and search engines.

To make it easier for both parties, ensure you organise your pages correctly. Drawing out a Site Map before building your website is a great way to visualise how your pages will link together. Using simple URLs to identify your pages is also essential.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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4️⃣ Search Engines are also quite nosey. They want to know you are regularly active and updating your content. This may be seen as time consuming but content is really powerful when attracting attention to your website. Consider uploading consistent blog posts, case studies or even video content to your site.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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5️⃣ Finally, always measure and optimise your sites SEO progress.

Tools such as Google Analytics are going to be your bestie. With 200+ ranking factors for search engines to consider, try not to overwhelm yourself when looking at data. You may also want to put your site to the test on Website.Grader by HubSpot. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Good Luck!