As a small business, it can be a struggle to budget for a Graphic Designer. This can create a problem when wanting to distribute professional looking content across your channels.
The easiest and cheapest way to combat this problem is to start using templates on sites like Canva and PicMonkey.
Once you develop a level of confidence with these tools, you can then get more creative using photoshop and illustrator. If you’re an iPad Pro user, you can begin to explore apps like Procreate and Vectornator (my personal favourites).
A few things to remember when creating graphics.
Always stay on brand. This doesn’t necessarily mean adding your logo, you can remain consistent with your branding by using the same colour palette and typography.
KISS. Keep it super simple. Use your graphics as a prompt, not a resource. Sometimes cramming too much information into one graphic is too overwhelming. Make use of carousel posts or caption spaces to add value to your content.
Where possible, use real photos. Stock images will only get you so far and real images will help your audience to develop a connection with your brand.
Get creative and make use of free tools!