E-Mail Marketing Tips

E-Mail Marketing is still one of the most effective ways a business can connect and communicate with their audience. However, with around 293 billion E-Mails being sent out a day, there’s a lot of competition to beat.⁣
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Whilst people scan through their inbox at an alarming pace, they are constantly making decisions based on priority and value. So what is influencing their decision?
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Subject Lines and Preview Text.⁣

The Subject Line and Preview Text are a vital aspect of your E-Mail Marketing strategy. They give your audience an insight into what your E-Mail is about and most importantly whether it holds any value. With a short attention span and multiple other E-Mails waiting to be opened, the deciding factor is going to be whether your E-Mail is worth opening.

In order to drive open rates, we have a few suggestions:⁣

Use an Email Campaign tool like Mailchimp or Campaign Monitor (My personal faves!)
​Keep your subject line between 5-7 words (Max 40 characters)⁣
Use Merge Tags to personalise your Subject Line with a name or topic – get creative!⁣
Stay away from the dreaded SPAM style. (No CAPS or !!!!!) ⁣
Never use false hope like “You’ve won £1k” (False hope = Clickbait = No Trust)⁣
Always write your own Preview Text, never set it to default⁣
Include buzzwords and a sense of urgency⁣

E-Mail Marketing tools like MailChimp or Campaign Monitor allow you to send E-Mails to your mailing list with ease. Their set up features allow you to write your own subject lines and preview text whilst also including Merge Tags to add a touch of personalisation.

We hope this helps, if you have any questions please do not hesitate to ask!⁣