Copywriting // ‘The activity or occupation of writing the text of advertisements or publicity material.’
Copywriting can be a tough nut to crack. Have you ever started writing for a really important piece of content and then been hit with complete blankness? Sometimes the pressure of sounding normal is enough to stop your creative writing juices flowing. Below are a few tips to make it a little easier 👇
🔹 K.I.S.S (Keep It Super Simple).
This doesn’t mean you need to cut out your technical knowledge, this means keep your message clear. As Einstein said “If you can’t explain it simply, you don’t understand it well enough.”
🔹 Headlines are KEY
According to David Ogilvy, “On the average, five times as many people read the headline as read the body copy.” – Always keep your Headlines focussed and straightforward so your reader knows they are going to benefit from reading more.
🔹 Tone of Voice
Always write as if your brand could speak. Think about how your audience want to be spoken to and convey this tone and personality in your messaging.
Be patient, it is worth it. Proofreading can save the embarrassment of spelling and grammatical errors. These mistakes can be lethal. “Let’s eat Grandma” vs “Let’s eat, Grandma”. Without the comma, there were serious consequences for Granny. Take 5 to 10 mins to skim over your work before sharing it with the world.
Still struggling with Copywriting? You may want to invest in some help from a professional. My good friend Emily offers Copywriting as a service and would be happy to help. You can contact Emily by clicking here.